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"New pathways, strategies, business and communication models for bioplastics as a building block of a sustainable economy"

Sub-projects

SP 1a Project communication (B.A.U.M. e.V) SP 1b Project coordination (IfBB Prof. Endres) SP 2 Ecology (IfBB Prof. Endres, IWF Prof. Herrmann, Fraunhofer IBP, FKuR, M+R, memo) SP 6 Socio-economics (Fraunhofer IBP, IfBB Prof. Endres, FKuR, M+R, memo) SP 3 Public perception and communication (HsH Prof. Möhring, FKuR, memo) SP 4 Information and consumer (HSWT Prof. Menrad, FKuR, memo) SP 5 Political Framework (IfBB Prof. Endres, EuBP) Sustainability Communication BiNa project overview

SP 1: Project communication/Project coordination

The project will be coordinated by IfBB – Institute for Bioplastics and Biocomposites.

Within the framework of the project B.A.U.M. is going to organise four workshops, which will bring together practitioners and scientists to involve challenges of the economy as well as the latest scientific insights into the project. Beyond the input of WWF, who is already member of the project's advisory board, a workshop with NGOs will include further NGO perspectives.

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SP 2: Ecology

SP 2.1 deals with the product related ecology of bioplastics. The aim is to develop new recommendations of action for the ecological sustainability assessment of bioplastics based on the existing methods in context to the conventional plastics. A close connection to the practice is made sure by verification with cooperating industry partners for product examples made from bioplastics.

SP 2.2 is concerned with the holistic view of the energy value stream in the production of bioplastics. The aim is to develop new recommendations for the sustainable production of bioplastics based on the existing methodologies in the context of the conventional plastics. The practical relevance is ensured by the testing with cooperating companies on specific product examples from bioplastics.

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SP 3: Perception and Communications

SP 3 aims at charting the public opinion regarding bioplastics on one hand and existing communication patterns by organisations as NGOs, associations, corporations and medium-sized companies on the other. Identifying communicative drivers and blockades will finally lead to the development of well-grounded strategies and measures for the communication of bioplastics as a substantial part of a green economy in Germany.

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SP 4: Information and consumer

SP 4 deals with the information of consumers. It aims to analyse e.g. previous knowledge, attitudes, and experiences of consumers with respect to bioplastics. Consumers are distinguished according to their know-how of bioplastics, in an experienced and non-experienced group of bioplastics. A second objective is to identify suitable strategies to inform consumers about bioplastics and to assess them in an experimental setting.

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SP 5: Political guidelines

In cooperation with the European bioplastic association (EuropeanBioplastic e.V.) the (funding) political framework for bioplastics in Germany compared to other European countries is determined. The subproject is analysing which political guidelines and concepts according to the use of bioplastics are currently available and evaluates them via an opportunity and obstacle analysis. The aim is to link the obtained findings back to the politics via a recommendation of action and thereby to establish the fundament for the path to a more sustainable economic activity with bioplastics on the level of decision making. The activity of the EU Commission as superior and impulse giving institution forms the basis for the examination.

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SP 6: Socio-economy

SP 6 examines socio-economic aspects of bioplastic production based on mass and energy models. The methods of life cycle costing (LCC) and the Life Cycle Working Environment (LCWE) are applied. The LCC accounts for the entire cost of a product and thus provides information about cost drivers in the supply chain. Workplace-related aspects of production can be shown with the LCWE. Among other things, the results conduce to an analysis of working conditions within the labor market and industry changes. The interpretation of the results of both methods is used as a basis for recommendations to different stakeholders.

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